The business of sports tech, in brief.
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
Dominik Scholler, VP of product management and innovation at the DFL, explains why and how the Bundesliga is trialling the automated production of matches, and shares his thoughts on AI
Since the start of the 2025-26 season, the Deutsche Fußball Liga (DFL) has been using 3D tracking technology to capture detailed movement data from every Bundesliga match. Tracking cameras record
In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one powered by AI, single-camera biomechanics, and a drive to democratise motion tracking across sport, rehab, and even astronaut training. For Australian club administrators…
Esports tournament organiser ESL FACEIT Group has been appointed as the operator of the 2026 eMLS Cup, an EA Sports FC tournament hosted by Major League Soccer (MLS). The tournament will feature all 30 MLS clubs, each fielding a player who will compete in a Swiss stage from March 7th to 8th. Of the…
The countdown is underway and with just 100 days to go until the world’s greatest sporting event begins on Thurs., June 11, FOX Sports, America’s English-language home for the FIFA
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
Team Liquid has announced a partnership with English football club Sunderland AFC ahead of the club’s debut in the ePremier League. Two of the global esports organisation’s players will represent the club in the eighth edition of the competition, beginning on February 28th. As part of the deal…
The Premier League has officially confirmed the launch of its first-ever direct-to-consumer (DTC) streaming platform, Premier League Plus, debuting in Singapore for the 2026/27 season.
The community branch of English football club Tranmere Rovers has launched an esports and digital skills initiative designed to open career pathways for 18 to 21-year-olds. The six-week course will utilise esports to develop a range of skills, including broadcast production and content creation…
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
The eighth season of the ePremier League enters the final stages of the 2025/2026 season, starting with the Group Stage on February 28th. The final 40 players representing 20 football clubs have been decided after several months of online qualifiers and playoffs, each of whom will aim to be crowned…
FOX Sports, America’s English-language home for the FIFA World Cup 2026, unveils its historic broadcast schedule for this year’s highly anticipated global sporting event. From Thurs., June 11 through Sun., July 19, 2026,
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
Riedel Communications, in cooperation with the German Basketball Federation (DBB) and the German Sport University Cologne (DSHS), deployed its RefCam for the first time in Germany’s 2. Basketball-Bundesliga. As part
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…
Euroleague Basketball has announced a new collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering. Using Piracy Guard services, based on technology from LALIGA, Euroleague Basketball will be…
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, will deliver comprehensive, all-day coverage of the FIFA World Cup 2026 Final Draw live from Washington, D.C. In addition
Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…
