The SportsTech Brief

The business of sports tech, in brief.

Football (soccer) tech news · Europe

Showing
Sport
Broadcast & Streaming · 17 Sept 2026 · ES, GB, US

Netflix latest to signal interest in men’s World Cup rights

The following article "Netflix latest to signal interest in men’s World Cup rights" originally appeared on Sports Media Watch. Netflix chief content officer Bela Bajaria indicated during an interview with Alex Sherman of CNBC last week that the streaming platform is interested in bidding for rights…

Sports Media Watch
Analytics & AI · 15 Sept 2026 · GB

Biolyz brings performance testing technology to the UK

Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…

Sport Industry Group
Partnerships · 15 Sept 2026 · AU, ES

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The…

Soccerscene
Broadcast & Streaming · 6 Sept 2026 · AU, DE

AI-powered camera system makes Supercup debut in live football production

AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…

Soccerscene
Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Broadcast & Streaming · 26 Aug 2026 · DE

Bundesliga Places AI at the Center of Its Media Strategy

Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”

Sports Video Group
Broadcast & Streaming · 20 Aug 2026 · GB, IE, IT

DAZN extends Serie A UK rights

DAZN has renewed its Serie A broadcast rights in the UK and Ireland for the 2026/27 season. The agreement ensures that every Serie A match will continue to be available on the platform for viewers in the UK and Ireland throughout the upcoming campaign. During each round of fixtures, seven matches…

Sport Industry Group
Broadcast & Streaming · 13 Aug 2026 · CA, MX, PT

Vivaro Deploys Appear X20 Platform for FIFA World Cup Coverage

Vivaro deployed Appear’s X20 Platform to process and transport live video during the 2026 FIFA World Cup, supporting broadcasters and streaming platforms in Canada, the U.S., Portugal, Mexico, Colombia, Ecuador,

Sports Video Group
Broadcast & Streaming · 30 July 2026 · AU, ES

SBS reportedly secures broadcast rights for 2030 FIFA World Cup

Australia's Special Broadcasting Service (SBS) has reportedly secured the Australian broadcast rights for the 2030 FIFA World Cup, allowing Australians to watch football's biggest tournament for free. According to the Australian Financial Review, the broadcaster finalised a deal with FIFA several…

Soccerscene
Broadcast & Streaming · 24 July 2026 · DE

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel’s RefCam Live was used for the first time at an international soccer match during a friendly between the German men’s national team and Ghana in Stuttgart. Combined with Riedel’s

Sports Video Group
Broadcast & Streaming · 21 July 2026 · ES, US

Fox Crushes World Cup Ratings Record as Final Draws 38.9M

The 2026 FIFA World Cup closed out on yet another high note, as nearly 40 million viewers tuned in for the Spain-Argentina final on Fox Sports. According to Nielsen Big Data + Panel estimates, Fox’s coverage of Spain’s 1-0 extra-time victory over Argentina averaged 38.94 million viewers, making it…

Sportico