The SportsTech Brief

The business of sports tech, in brief.

Olympics tech news · Europe

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Broadcast & Streaming · 5 Feb 2026 · IT, US

NBCUniversal, Roku Launch the NBC Winter Olympics Experience

NBCUniversal and Roku announce the launch of the 2026 NBC Winter Olympics Experience, a destination delivering NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games, Feb. 6-22.

Sports Video Group
Startups · 2 Feb 2026 · GB, JP

Winning start for app from double Olympic champ Matt Richards

Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…

BusinessCloud
Esports · 29 Jan 2026 · IE

WYLDE exits Rainbow Six esports

Irish esports organisation WYLDE has announced its exit from Rainbow Six esports after five years. The organisation, co-owned by Olympic gold medalist Usain Bolt, cited the sustainability of operating a team in Ubisoft’s first-person shooter title as a factor behind the decision. Announced on…

Esports Insider
Broadcast & Streaming · 20 Jan 2026 · GB, IT

BBC unveils Milan-Cortina broadcast plans

BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…

Sport Industry Group