The business of sports tech, in brief.
A typical Winter Olympics day – or should I say evening – inside the Warner Bros. Discovery (WBD) Sport Italian Eurosport studio at Casa Italia in Milan is a hectic
At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen “We are exactly where we want to be,” Karl Malone, director, audio engineering,
At the Winter Games IBC in Milan, NBC Sports and Olympics’ director of audio engineering, Karl Malone, spoke to SVG Europe from the NBC listening room about the set up
In the middle of the Milano Cortina Winter Games, the competition never really stops — and neither does the decision-making. Inside NBC Olympics’ International Broadcast Center (IBC) in Milan, programming
One of the big technology initiatives undertaken by OBS for the 2024 Paris Olympics was the launch of its Virtual OB Van (VOB) project: the traditional production truck replaced with
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
France Télévisions has successfully launched France 2 UHD featuring Dolby Vision and Dolby Atmos technologies for the broadcast of the Milano Cortina Winter Olympics 2026, marking a significant milestone in
For anyone in the sports-production industry, there is nothing more satisfying than seeing the reality of a production match the hopes for that production. For the NBC Olympics staffers at
Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are conducting new 5G Broadcast trials during the Milano Cortina
The 2026 Milano Cortina Winter Olympics are at the midpoint of Week 1. Although it’s too early to draw full conclusions about the legacy of this year’s Games, Olympic Broadcasting
Karl Malone, director, audio engineering, NBC Sports and Olympics, is leading the charge at the 2026 Milano Cortina Olympics. The effort spans hundreds of miles across Northern Italy and, ultimately,
The following article "Early numbers show increase for Winter Olympics Opening Ceremony" originally appeared on Sports Media Watch. In the early returns, the Opening Ceremony of the Winter Olympics posted a sizable gain over four years ago — albeit with the usual caveats. NBC coverage of the…
Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for the first time since 2012, and it is celebrating by bringing the action to viewers with a mixture
Winter sports are wildly popular in Norway, with cross-country skiing and biathlon being of particular importance. As such, at the Winter Olympics 2026, Norwegian free-to-air broadcaster NRK is bringing those
Milano Cortina marks the first time since London 2012 that NRK has had the full rights to show all the Winter Olympic action on TV. The team at the free-to-air
Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that will broadcast live coverage of Milano Cortina 2026 to millions of viewers across Europe. Constructed in
NBC Sports’ Olympic production efforts are underway at the 2026 Milan Cortina Winter Games, and they have plenty of support from technology partners. Chief among the providers helping drive NBC
The 2026 Milano Cortina Olympics are set to begin tomorrow night with a unique Opening Ceremony. Athletes will march not only into San Siro Stadium in Milan but also into
Alibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina
Designed for efficient use of shared services and resources, the home of OBS provides an adaptive broadcast hub The 2026 Milano Cortina Winter Olympics are less than 24 hours away
