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The business of sports tech, in brief.

Olympics tech news · Europe

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Broadcast & Streaming · 26 Oct 2026 · GB

Sky Sports launches WSL series with Ella Toone and Keely Hodgkinson

Sky Sports has launched Minus 1, a new digital series offering a behind-the-scenes look at the lives of Women’s Super League players, with Manchester United midfielder Ella Toone and Olympic 800m champion Keely Hodgkinson featuring in the opening episode. The series is designed to bring fans closer…

Sport Industry Group
Startups · 19 June 2026 · GB

Sir Mo Farah’s URUNN app secures seven-figure raise

URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…

BusinessCloud · +1 other outlet
Broadcast & Streaming · 9 Mar 2026 · IT

NBC’s Paralympic Effort Embraces Cloud for Signal Transport

The 2026 Milan Cortina Paralympics are underway. For NBC Olympics, the event is an opportunity to embrace a new workflow: taking advantage of the Olympic Broadcasting Services cloud-based service instead

Sports Video Group
Broadcast & Streaming · 6 Mar 2026 · IT

Inside the Paralympics With OBS Producer Josephine Xiaofan

The 2026 Milano Cortina Paralympics are about to get underway and for Josephine Xiaofan, Host Broadcast Producer for the Paralympic Games and Youth Olympic Games it is a chance to lead a

Sports Video Group
Partnerships · 26 Feb 2026 · IE

WYLDE becomes esports and gaming partner of League of Ireland

WYLDE has announced a partnership with the League of Ireland to become its esports and gaming partner. Co-owned by former Jamaican sprinter and Olympic gold medalist Usain Bolt, the Irish esports organisation will be supporting ELOI (eLeague of Ireland), the official national EA FC esports…

Esports Insider
Broadcast & Streaming · 18 Feb 2026 · IT, US

NBC Sports Sets Its Own Record With Olympics Comms

At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure Into the second week of Milan Cortina 2026, eight Olympic records and one world record

Sports Video Group
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