The business of sports tech, in brief.
Spanish esports organisation Team Heretics has announced it has acquired the Rainbow Six roster Project Zero ahead of the Six Invitational. The European roster will represent the organisation at Rainbow Six Siege’s season-ending event in Paris, taking place from February 2nd to 15th. Unveiled on…
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
Orreco has acquired Jennis, the women’s health and performance platform co-founded by Dame Jessica Ennis-Hill. The Galway-based SportTech says the move creates the ‘most advanced, women’s performance ecosystem in the world’. The deal brings together Orreco’s proprietary AI platform with its…
Media and entertainment group Global has acquired a majority stake in Gary Neville’s sports content studio, The Overlap. This move follows the launch of Global’s sports entertainment division last year. The Overlap will now sit within Global Studios, which focuses on video-first podcasts and…
Sports entertainment platform DAZN has acquired the broadcast rights for Kings League competitions in 2026. The agreement covers the Kings World Cup Nations 2026 and domestic leagues across Europe, adding to the platform’s portfolio of football content. DAZN will broadcast the tournament for free…
