The business of sports tech, in brief.
ESPN’s deal to acquire the NFL Network, NFL Fantasy and the rights to distribute the NFL RedZone channel to cable and satellite operators was given the regulatory nod in February
Telemundo has acquired exclusive U.S. Spanish-language media rights to the Serie A Championship, Coppa Italia, and Supercoppa Italiana for three seasons beginning with 2026/27 through 2028/29. Coverage will air across
Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, and Euroleague Basketball have announced a multi-year extension of their data and audiovisual (AV) betting rights agreement. The rights were originally secured…
Sportradar has extended its exclusive global data and audio visual betting rights agreement with Euroleague Basketball through 2031, covering more than 650 games each season. The renewal will take effect from the 2026/27 season and covers both the EuroLeague and BKT EuroCup, continuing rights that…
The BBC has acquired the UK broadcast rights to ATHLOS London, becoming the domestic home of the women’s athletics event’s first international edition. The agreement marks the first partnership between the broadcaster and ATHLOS, with coverage to be made available across the BBC’s digital…
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language rights to all UEFA men’s club competitions for three seasons beginning with the 2027/28 season. The deal covers the
The following article "Versant acquires Bundesliga in latest sign of change in media rights market" originally appeared on Sports Media Watch. A new media rights deal for one of the higher-profile international soccer leagues may be a sign of things to come in the sports rights marketplace. Versant…
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, and Switzerland. Coverage will
Sky to acquire ITV Media & Entertainment in deal reshaping UK sports broadcasting landscape Sky Group has agreed a deal to acquire ITV Media & Entertainment, a move set to significantly reshape the UK’s sports broadcasting and streaming ecosystem. The transaction, valued at up to £1.6 billion…
Tixserve, the leading digital ticket distribution, data acquisition and fan engagement service, and the Football Association of Wales (FAW) today announced the renewal of their long-standing commercial relationship with the signing of a new five-year contract. The Tixserve solution has helped FAW…
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of the most prominent artificial intelligence (AI) teams currently operating within the racket sports industry, specifically targeting the rapid global expansion of padel, tennis, and pickleball.
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HIVE). HIVE will continue to operate as
Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acquired ARRI, the Munich-based premium manufacturer of camera and lighting technology for motion picture and live entertainment.
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
TNT Sports and the International Basketball Federation (FIBA) have reached a multiyear deal for exclusive U.S. English language rights for all Men’s and Women’s tentpole tournaments to be showcased across
Genius Sports Limited has addressed market scepticism following its definitive agreement to acquire Legend, a global digital sports and iGaming media network, in a deal valued at up to USD1.2 billion (AUD1.6 billion).
PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…
Genius Sports has entered into a definitive agreement to acquire sports and gaming media business Legend in a deal valued at up to $1.2bn. The transaction comprises $900m payable at closing and an earnout of up to $300m. The acquisition is designed to create a digital sports and gaming media…
Genius Sports expects its acquisition of Legend will result in the creation of a “digital sports and gaming media powerhouse”.
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
