The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Germany

Showing
Sport
Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Broadcast & Streaming · 26 Aug 2026 · DE

Bundesliga Places AI at the Center of Its Media Strategy

Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”

Sports Video Group
Fan & Venue · 17 Aug 2026 · DE

FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season

German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating more than 15 billion video views and 1.1 billion social media interactions as its global digital community expanded by approximately ten percent to exceed 220 million followers.

Ministry of Sport
Partnerships · 14 Aug 2026 · DE

Janicka Gaming on bridging PUBG MOBILE’s community and its esports scene

Recently, PUBG MOBILE‘s attempts to grow its competitive footprint in Western Europe saw it sign a partnership with G2 Esports and launch an ambassador program, revealing German content creator Janicka Gaming as the first ‘dedicated ambassador’ for Western Europe. Janička is no stranger to PUBG…

Esports Insider
Broadcast & Streaming · 24 July 2026 · DE

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel’s RefCam Live was used for the first time at an international soccer match during a friendly between the German men’s national team and Ghana in Stuttgart. Combined with Riedel’s

Sports Video Group
M&A · 15 July 2026 · DE, US

Versant acquires Bundesliga in latest sign of change in media rights market

The following article "Versant acquires Bundesliga in latest sign of change in media rights market" originally appeared on Sports Media Watch. A new media rights deal for one of the higher-profile international soccer leagues may be a sign of things to come in the sports rights marketplace. Versant…

Sports Media Watch