The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news · Germany

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Sport
Fan & Venue · 17 Aug 2026 · DE

FC Bayern Munich Reaches 15 Billion Video Views in Record Digital Season

German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating more than 15 billion video views and 1.1 billion social media interactions as its global digital community expanded by approximately ten percent to exceed 220 million followers.

Ministry of Sport
Fan & Venue · 8 Dec 2025 · DE, ES, JP

Apple Fitness+ Makes Its Biggest Global Push Yet

Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.

Athletech News