EGYM & Hyrox Bring Race Training Into Gym Member Apps
The partnership launches with Hyrox Training+, which is already available through Fitness First’s app across more than 220 clubs in Germany
The business of sports tech, in brief.
The partnership launches with Hyrox Training+, which is already available through Fitness First’s app across more than 220 clubs in Germany
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating more than 15 billion video views and 1.1 billion social media interactions as its global digital community expanded by approximately ten percent to exceed 220 million followers.
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.