The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news · Germany

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Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Partnerships · 14 Aug 2026 · DE

Janicka Gaming on bridging PUBG MOBILE’s community and its esports scene

Recently, PUBG MOBILE‘s attempts to grow its competitive footprint in Western Europe saw it sign a partnership with G2 Esports and launch an ambassador program, revealing German content creator Janicka Gaming as the first ‘dedicated ambassador’ for Western Europe. Janička is no stranger to PUBG…

Esports Insider
Partnerships · 7 May 2026 · DE

ARD Extends SES Satellite Distribution Agreement Through 2039

SES and ARD, Germany’s largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. Under the agreement, ARD’s regional broadcasting organizations will continue transmitting

Sports Video Group
Partnerships · 20 Mar 2026 · CH, DE, GB

Sportradar extends DFB-Pokal rights

Sportradar has extended its agreement with the German Football Association for DFB-Pokal data and streaming rights from the 2026/27 season. The multi-year deal covers exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region, alongside non-exclusive…

Sport Industry Group
Partnerships · 2 Mar 2026 · DE

LEON.Bet and GamerLegion expand partnership to Dota 2 roster

German organisation GamerLegion has revealed that it is expanding its current partnership with online sportsbook brand LEON.Bet. According to the announcement, the deal will see LEON.Bet work closely with GamerLegion’s Dota 2 roster. GamerLegion wrote on X (Twitter): “We’re delighted to announce…

Esports Insider
Partnerships · 27 Feb 2026 · DE

MOUZ and Razer renew partnership for two more years

After first signing the deal in 2019, MOUZ has extended its strategic collaboration with Razer for another two years. The gaming hardware brand is currently the longest-standing partner in the German organisation’s history. “Razer has played a pivotal role in our competitive journey and continued…

Esports Insider
Partnerships · 16 Feb 2026 · DE

Brawl Cup heads to Berlin in 2026

Esports tournament organiser BLAST has announced it will host the 2026 Brawl Cup in Berlin, Germany. The announcement comes after BLAST signed a new multi-year partnership with Brawl Stars at the end of 2025. As a result, the Brawl Cup will have its first-ever live event at the Uber Eats Music…

Esports Insider
Partnerships · 25 Nov 2025 · AT, DE

Arkona Expands German Market Reach with Netorium Partnership

Arkona technologies has formed a new strategic partnership with netorium. Under this agreement, netorium will act as arkona’s local reseller and support provider across Germany and Austria, representing both arkona and

Sports Video Group