The business of sports tech, in brief.
Following the experimental Playmobil-themed alternative coverage of last weekend’s Der Klassiker, Bundesliga Media’s Dominik Scholler reflects on the production, the technology behind it, the lessons learned and the wider possibilities
Germany’s Bundesliga will produce a fully virtualised live version of this weekend’s Der Klassiker between Bayern Munich and Borussia Dortmund, styled in 3D as Playmobil toys. Children (and adults) may
After a raft of broadcast innovations took centre stage in the 2025/26 season, the Bundesliga has more in the pipeline for 2026/27. This season, the league and its host broadcast
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
The Bundesliga took steps last season to bring its broadcast rights holders better access to players, new presentation positions, and more content. With the 2025/26 season marking the start of
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…
A landmark anniversary for Sportcast, the broadcast subsidiary of the Bundesliga (formerly known as the Deutsche Fußball Liga – DFL), is a chance to reflect on past achievements and look
Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…
Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”
Riedel’s RefCam Live was used for the first time at an international soccer match during a friendly between the German men’s national team and Ghana in Stuttgart. Combined with Riedel’s
USA Sports has announced an exclusive English-language agreement with the Bundesliga running through the 2030-31 season, bringing more than 300 live matches per season to the United States. Coverage begins
The following article "Versant acquires Bundesliga in latest sign of change in media rights market" originally appeared on Sports Media Watch. A new media rights deal for one of the higher-profile international soccer leagues may be a sign of things to come in the sports rights marketplace. Versant…
Zee Entertainment Enterprises Ltd. (‘Z’) has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the 2026-27 season. Bundesliga matches will be available
German broadcaster ZDF has the rights for 30 FIFA World Cup 2026 matches, alongside ARD which also has 30 games. The two rights holders are working both separately and together
German broadcasters ARD and ZDF will broadcast 60 of the 104 FIFA World Cup 2026 matches live, with each channel showing 30 games. While the opening match was shown live
German broadcasters ZDF and ARD – the joint organisation of Germany’s regional public service broadcasters – have a unique and highly collaborative relationship which sees them working hand-in-hand for all
SC Freiburg take on Aston Villa FC in the UEFA Europa League Final on Wednesday night (20 May) at Beşiktaş Park in Istanbul, Türkiye. UEFA have appointed TRT Türkiye as
DMC Production Germany GmbH has been appointed as the technical service provider and studio partner for MagentaTV’s FIFA World Cup 2026 coverage. thinXpool TV GmbH holds overall editorial and production
Germany’s Magenta TV, which will have 44 exclusive FIFA World Cup match broadcasts, has selected DMC Production Germany has its studio partner and technical service provider in both Munich and
