The business of sports tech, in brief.
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…
Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
Dominik Scholler, VP of product management and innovation at the DFL, explains why and how the Bundesliga is trialling the automated production of matches, and shares his thoughts on AI
Since the start of the 2025-26 season, the Deutsche Fußball Liga (DFL) has been using 3D tracking technology to capture detailed movement data from every Bundesliga match. Tracking cameras record
