The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news: Football (soccer)

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Broadcast & Streaming · 24 July 2026 · DE

Riedel Deploys RefCam and Easy5G at International Soccer Match

Riedel’s RefCam Live was used for the first time at an international soccer match during a friendly between the German men’s national team and Ghana in Stuttgart. Combined with Riedel’s

Sports Video Group
Broadcast & Streaming · 22 July 2026 · US

Fox, Telemundo Combine for $1.2B in World Cup Ad Sales Revenue

As the 2026 FIFA World Cup went about its business of smashing every TV ratings record on the books, the tournament’s stateside media partners made a killing with their respective ad sales efforts. According to Guideline data, the supersized soccer spectacle generated a staggering $1.19 billion in…

Sportico
Broadcast & Streaming · 21 July 2026 · ES, US

Fox Crushes World Cup Ratings Record as Final Draws 38.9M

The 2026 FIFA World Cup closed out on yet another high note, as nearly 40 million viewers tuned in for the Spain-Argentina final on Fox Sports. According to Nielsen Big Data + Panel estimates, Fox’s coverage of Spain’s 1-0 extra-time victory over Argentina averaged 38.94 million viewers, making it…

Sportico
Broadcast & Streaming · 20 July 2026 · GB

The Rest Is Football nets two-year Netflix extension

Goalhanger has agreed a two-year contract extension with Netflix to broadcast its hit sports show and podcast, ‘The Rest Is Football’. The agreement secures the future of the show, hosted by Gary Lineker, Alan Shearer, and Micah Richards, on the streaming platform through to the UEFA Euro 2028…

Sport Industry Group