The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news: Olympics

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Broadcast & Streaming · 7 Jan 2026 · IT, US

NBCUniversal Sells Out Ad Inventory for 2026 Winter Olympics

With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal is officially sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more

Sports Video Group
Broadcast & Streaming · 26 Nov 2025 · GB, IT

Channel 4 secures Milano Cortina 2026 broadcast rights

Channel 4 has been confirmed as the official UK broadcast partner for the Milano Cortina 2026 Paralympic Winter Games. The deal marks the broadcaster’s eighth consecutive Paralympic Games since London 2012. Channel 4 will provide extensive coverage of the Games across its free-to-air linear and…

Sport Industry Group
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