The SportsTech Brief

The business of sports tech, in brief.

Football (soccer) tech news · Asia Pacific

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Partnerships · 20 Oct 2026 · AU

A-Leagues partners with Champion Data to enhance broadcast experience

The Australian Professional Leagues (APL) has appointed Champion Data as its official broadcast graphics partner in a three-season agreement designed to enhance coverage of the Isuzu UTE A-League Men and Ninja A-League Women. The partnership will introduce Champion Data’s live graphics technology…

Soccerscene
Broadcast & Streaming · 19 Oct 2026 · AU

Champion Data Appointed A-Leagues Broadcast Graphics Partner

Australian sports technology firm Champion Data has been appointed official broadcast graphics partner for the A-Leagues under a three-season agreement, supporting the live presentation of both the A-League Men and Ninja A-League Women competitions across free-to-air Network 10 and streaming…

Ministry of Sport · +1 other outlet
Broadcast & Streaming · 11 Oct 2026 · AU, BR, CA

Netflix’s Women’s World Cup deal puts IMG’s technology in the spotlight

Netflix's first exclusive football deal will see the next year's FIFA Women's World Cup at the centre of it's live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming…

Soccerscene
News · 6 Oct 2026 · AU, ES

The ball is no longer just being improved it is being connected

The humble football is becoming one of the more technologically advanced objects on a football pitch. Across the A-Leagues, Mitre’s new Ultimax Pro is focused on improving what happens when the ball is kicked, while LaLiga has taken the next step by turning the ball into a source of live match…

Soccerscene
Partnerships · 15 Sept 2026 · AU, ES

LaLiga and CANAL+ strengthen anti-piracy alliance across nearly 50 countries

LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The…

Soccerscene
Partnerships · 13 Sept 2026 · AU

Global Institute of Sport brings AI-powered football analytics into the classroom

Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…

Soccerscene
Startups · 6 Sept 2026 · AU

The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you've ever sat through a club's end-of-season review, you'll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform…

Soccerscene
Broadcast & Streaming · 6 Sept 2026 · AU, DE

AI-powered camera system makes Supercup debut in live football production

AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…

Soccerscene
Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Broadcast & Streaming · 30 July 2026 · AU, ES

SBS reportedly secures broadcast rights for 2030 FIFA World Cup

Australia's Special Broadcasting Service (SBS) has reportedly secured the Australian broadcast rights for the 2030 FIFA World Cup, allowing Australians to watch football's biggest tournament for free. According to the Australian Financial Review, the broadcaster finalised a deal with FIFA several…

Soccerscene
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