The SportsTech Brief

The business of sports tech, in brief.

Football (soccer) tech news · Asia Pacific

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Broadcast & Streaming · 19 Apr 2026 · AU, ES

LaLiga and RFEF launch RefCam in latest innovation drive

The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…

Soccerscene
Analytics & AI · 8 Apr 2026 · AU

WSL Football set for major technology advancement with Sportable

The Barclays Women's Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology. Where innovation meets football Sportable's Connected ball technology will…

Soccerscene
Analytics & AI · 17 Feb 2026 · AU

The Vision AI Game-Changer Australian Football Can’t Afford to Ignore

Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…

Soccerscene
Broadcast & Streaming · 18 Dec 2025 · AU

Paramount and Channel 10’s Football Gamble Pays Off with Record Viewership

Paramount+ has recently highlighted their successful viewership numbers for Australian Football. Paramount+ and Channel 10 struck a deal in 2024 with Football Australia (FA) that gave them the TV rights for the Australian national teams and domestic Isuzu UTE A-League and Ninja A-League Women's to…

Soccerscene
Startups · 11 Dec 2025 · AU, US

The AI platform protecting footballers in Oceania from online abuse

The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…

Soccerscene
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