The SportsTech Brief

The business of sports tech, in brief.

Acquisitions news

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M&A · 6 July 2026 · GB

Sky’s £1.6bn acquisition of ITV reshapes UK sports broadcasting

Sky to acquire ITV Media & Entertainment in deal reshaping UK sports broadcasting landscape Sky Group has agreed a deal to acquire ITV Media & Entertainment, a move set to significantly reshape the UK’s sports broadcasting and streaming ecosystem. The transaction, valued at up to £1.6 billion…

Sport Industry Group
M&A · 15 June 2026 · Global

Fox’s $22 Billion Roku Buy Could Boost Free Sports Streaming Play

Fox Corp. plans to acquire Roku in a $22 billion deal, the two sides announced Monday. The buy gives Fox a larger digital footprint to pair with its live news and sports content while also bringing two of the largest free streaming services, The Roku Channel and Tubi, under the same roof. As free…

Sportico
M&A · 26 May 2026 · NO

SportAI Acquires Padelytics to Scale AI-Driven Racket Sports Analytics

Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of the most prominent artificial intelligence (AI) teams currently operating within the racket sports industry, specifically targeting the rapid global expansion of padel, tennis, and pickleball.

Ministry of Sport
M&A · 22 May 2026 · Global

DAZN Grabs IFAF Flag Football Global Rights

DAZN, the world’s leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football’s (‘IFAF’) flag football competitions under a new multi-year agreement. The partnership

Sports Video Group
M&A · 19 May 2026 · GB

Panasonic Projector and Display Acquires HIVE Media Control

Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HIVE). HIVE will continue to operate as

Sports Video Group
M&A · 30 Apr 2026 · US

DAZN’s $100M ViewLift Buy Bolsters Regional Streaming Rights Push

DAZN has acquired streaming tech developer ViewLift as the global sports media platform courts teams across the U.S. sorting out their digital distribution futures. A source familiar with the deal said DAZN will pay roughly $100 million in cash and company equity. The transaction is expected to…

Sportico