Fitness Doesn’t Have a Data Problem. It Has an Execution Gap
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
The business of sports tech, in brief.
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
Disney+, ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney+ and ESPN+ in the U.S. and to Disney+ in most international markets, beginning
Nielsen Holdings and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterprise value of approximately $2.15 billion. The deal combines
The BBC has acquired the UK broadcast rights to ATHLOS London, becoming the domestic home of the women’s athletics event’s first international edition. The agreement marks the first partnership between the broadcaster and ATHLOS, with coverage to be made available across the BBC’s digital…
The deal includes three premium mobile units, engineering personnel, existing broadcast contracts, and a strategic partnership encompassing RF, specialty cameras, and other production services Big news in the domestic production-truck
Galtronics has completed its acquisition of Kaelus AB, a move the company says will create a broader end-to-end RF portfolio for wireless network deployments. Galtronics is best known in the venue market for antenna products, including multibeam and stadium antennas designed to support dense…
The network is one part of stadium technology nobody buys a ticket to see. Yet it may be the technology that determines whether everything else in the building was worth the price of admission. That hidden value is hard to measure because the network usually disappears behind the systems it…
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginning July 28.
CazéTV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agreement runs from 2027 through
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language rights to all UEFA men’s club competitions for three seasons beginning with the 2027/28 season. The deal covers the
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
The following article "Versant acquires Bundesliga in latest sign of change in media rights market" originally appeared on Sports Media Watch. A new media rights deal for one of the higher-profile international soccer leagues may be a sign of things to come in the sports rights marketplace. Versant…
FloSports has acquired the exclusive U.S. media rights to the International Ice Hockey Federation (IIHF) Men’s World Championship under a new four-year agreement that begins with the 2027 tournament. Brokered
Scripps Sports has acquired the exclusive U.S. media rights to the 2027 FIVB Women’s Volleyball World Cup, with all 64 matches set to air across ION and Scripps Sports platforms
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, and Switzerland. Coverage will
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investors for approximately $530 million in
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone company under the name Quortex. The