The SportsTech Brief

The business of sports tech, in brief.

Acquisitions news: Football (soccer)

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M&A · 15 July 2026 · DE, US

Versant acquires Bundesliga in latest sign of change in media rights market

The following article "Versant acquires Bundesliga in latest sign of change in media rights market" originally appeared on Sports Media Watch. A new media rights deal for one of the higher-profile international soccer leagues may be a sign of things to come in the sports rights marketplace. Versant…

Sports Media Watch
M&A · 29 Jan 2026 · GB, US

New York’s WSC snaps up UK SportTech Partnerbrite

A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…

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