The business of sports tech, in brief.
The eighth season of the ePremier League enters the final stages of the 2025/2026 season, starting with the Group Stage on February 28th. The final 40 players representing 20 football clubs have been decided after several months of online qualifiers and playoffs, each of whom will aim to be crowned…
FOX Sports, America’s English-language home for the FIFA World Cup 2026, unveils its historic broadcast schedule for this year’s highly anticipated global sporting event. From Thurs., June 11 through Sun., July 19, 2026,
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…
Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…
FOX Sports, America’s English-language home for FIFA World Cup 2026, announces plans to air 3.5 hours of live coverage of the anticipated Final Draw for the first time ever on
West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…
Brighton & Hove Albion Football Club currently sit in 11th place in the Premier League, but there’s another ranking of England’s topflight football teams in which the Seasiders sit at the
