The business of sports tech, in brief.
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
DAZN has secured an exclusive option on the global streaming rights to the 2029 FIFA Club World Cup, according to the Guardian. The deal extends the streaming platform’s relationship with football’s world governing body. DAZN paid $1bn (£745m) for the global rights to the first 32-team Club World…
Sky Sports has launched Minus 1, a new digital series offering a behind-the-scenes look at the lives of Women’s Super League players, with Manchester United midfielder Ella Toone and Olympic 800m champion Keely Hodgkinson featuring in the opening episode. The series is designed to bring fans closer…
Manchester-founded sports technology company Rezzil has secured $10m in new investment, with the Premier League continuing its backing alongside new investor Jobe Bellingham, as the business prepares to expand its operations in the UK and North America. The funding round also includes existing…
Premier League broadcast audiences in the United States have reached record levels following the 2026 FIFA World Cup, data from Nielsen Sports highlighting a 30 percent increase in overall viewing figures when incorporating Spanish-language broadcasts.
Netflix's first exclusive football deal will see the next year's FIFA Women's World Cup at the centre of it's live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming…
The following article "Netflix latest to signal interest in men’s World Cup rights" originally appeared on Sports Media Watch. Netflix chief content officer Bela Bajaria indicated during an interview with Alex Sherman of CNBC last week that the streaming platform is interested in bidding for rights…
Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…
Nine Entertainment last week celebrated the extension of its broadcast rights to screen the English Premier League in Australia until the end of the 2033/34 season, but further examination has revealed that privately, they may be counting the cost. On Monday, The Australian revealed not only have…
Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…
DAZN has renewed its Serie A broadcast rights in the UK and Ireland for the 2026/27 season. The agreement ensures that every Serie A match will continue to be available on the platform for viewers in the UK and Ireland throughout the upcoming campaign. During each round of fixtures, seven matches…
YouTube star KSI, DAZN and Dagenham & Redbridge Football Club have agreed a broadcast and distribution partnership for the 2026/27 season designed to bring supporters closer to the action than
Standing inside HQ3 at MediaCity Studios during the FIFA World Cup 2026, it quickly became apparent that BBC Sport had reached another milestone in its virtual production journey. On one
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, will return to Netflix for the 2026/27 Premier League and Champions League season, with new episodes beginning
The directors of three different parts of the operation oversaw a London-based centralized hub supplying content throughout the tournament Just how important is non-live content for an event like the
Goalhanger has agreed a two-year contract extension with Netflix to broadcast its hit sports show and podcast, ‘The Rest Is Football’. The agreement secures the future of the show, hosted by Gary Lineker, Alan Shearer, and Micah Richards, on the streaming platform through to the UEFA Euro 2028…
With England’s FIFA World Cup 2026 team getting ready to fly home after losing 2-1 to Argentina in their semi final match at Atlanta Stadium on 15 July, the world
ITV Sport’s FIFA World Cup 2026 coverage has been produced from one of the most striking broadcast locations in New York City. In this interview, Executive Director/Producer Paul McNamara takes
USA Sports has announced an exclusive English-language agreement with the Bundesliga running through the 2030-31 season, bringing more than 300 live matches per season to the United States. Coverage begins
BBC Sport has been instrumental in making the FIFA World Cup 2026 an epic one for England and Scotland fans. It shares its rights to broadcast this World Cup with
