The business of sports tech, in brief.
Trailblazing track and field league Athlos recently took over London’s StoneX Stadium for its debut on the world stage. Now in its third year, the event left the US for
Athlos London, the all-female annual athletics competition, was available to view in more than 150 countries through the competition’s broadest global distribution network to date. Taking place in one live,
Athlos London reached 7.3 million viewers across its broadcast and streaming partners as it went live for one epic night of female athleticism from the StoneX Stadium. A sold-out crowd
The 2026 European Athletics Championships (Aug. 10-16) brought the continental championships to England for the first time, and the Alexander Stadium in Birmingham drew 40 TV and radio outlets and
The BBC has acquired the UK broadcast rights to ATHLOS London, becoming the domestic home of the women’s athletics event’s first international edition. The agreement marks the first partnership between the broadcaster and ATHLOS, with coverage to be made available across the BBC’s digital…
Over Exposed provided remote production coverage of the London Mini Marathon for London Marathon Events and the BBC, deploying a nine-camera setup for the event in central London. The Mini
The iconic London Marathon once again took to the streets of the British capital last weekend (26 April 2026). After a world record 1.13 million people applied for the ballot
At this year’s London Marathon, Sabastian Sawe made history by becoming the first person to break the two hour barrier in an official marathon. While the Kenyan sprinted over the
In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…
