The business of sports tech, in brief.
Sky Sports has launched Minus 1, a new digital series offering a behind-the-scenes look at the lives of Women’s Super League players, with Manchester United midfielder Ella Toone and Olympic 800m champion Keely Hodgkinson featuring in the opening episode. The series is designed to bring fans closer…
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
WYLDE has announced a partnership with the League of Ireland to become its esports and gaming partner. Co-owned by former Jamaican sprinter and Olympic gold medalist Usain Bolt, the Irish esports organisation will be supporting ELOI (eLeague of Ireland), the official national EA FC esports…
Speaking with SVG Europe after one of Team GB’s greatest days at a Winter Olympics, BBC Sport’s head of major events, Ron Chakraborty, explains the broadcaster’s coverage – and why
Milano Cortina marks the first time since London 2012 that NRK has had the full rights to show all the Winter Olympic action on TV. The team at the free-to-air
Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…
Irish esports organisation WYLDE has announced its exit from Rainbow Six esports after five years. The organisation, co-owned by Olympic gold medalist Usain Bolt, cited the sustainability of operating a team in Ubisoft’s first-person shooter title as a factor behind the decision. Announced on…
BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…
The official opening ceremony of Milano Cortina, the 2026 Winter Olympic Games, is just one month from today on Feb. 6 in San Siro, Milan. BBC Sport is on the
Channel 4 has been confirmed as the official UK broadcast partner for the Milano Cortina 2026 Paralympic Winter Games. The deal marks the broadcaster’s eighth consecutive Paralympic Games since London 2012. Channel 4 will provide extensive coverage of the Games across its free-to-air linear and…
