Sports tech partnership news: Motorsport · UK & Ireland

Partnerships · 8 May 2026 · GB, IE, IT

Sky and Formula 1 Agree Long-Term Partnership Across UK, Ireland and Italy

Sky and Formula 1 have announced a new multi-year agreement giving Sky Sports viewers in the UK and Ireland, and Sky Sport viewers in Italy, exclusive access to all the action from every

Sports Video Group

Partnerships · 24 Feb 2026 · GB

PGMO turns to F1 tech with Personar

Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…

Sport Industry Group