The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news · UK & Ireland

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Funding · 6 Jan 2026 · GB

From Manchester City to pop-up cinemas: the evolution of Piing

Manchester-based fan engagement company Piing is aiming to put its interactive games at the “greatest events on Earth”, from packed football stadiums to major live experiences beyond sport. Led by CEO Gareth Langley, the business creates large-scale crowd games designed to help rights holders and…

BusinessCloud
Funding · 27 Nov 2025 · GB, US

SportTech servicing HYROX craze sees users double in six months

Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…

BusinessCloud
Partnerships · 26 Nov 2025 · GB

Ticketmaster Sport and Brentford FC: Pioneering SafeTix

Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…

Sport Industry Group
Broadcast & Streaming · 19 Nov 2025 · GB

Inside Brighton & Hove Albion’s Fan-First Media Machine

Brighton & Hove Albion Football Club currently sit in 11th place in the Premier League, but there’s another ranking of England’s topflight football teams in which the Seasiders sit at the

Sports Video Group
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