The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news: Tennis · UK & Ireland

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Partnerships · 14 Oct 2026 · GB

Baseline Vision expands ATP Challenger coverage

The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…

Sport Industry Group
Analytics & AI · 8 May 2026 · CH, GB

How AI is reshaping tennis and redefining the fan experience

Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…

Sport Industry Group