The business of sports tech, in brief.
ESPN’s deal to acquire the NFL Network, NFL Fantasy and the rights to distribute the NFL RedZone channel to cable and satellite operators was given the regulatory nod in February
Sportradar has extended its exclusive global data and audio visual betting rights agreement with Euroleague Basketball through 2031, covering more than 650 games each season. The renewal will take effect from the 2026/27 season and covers both the EuroLeague and BKT EuroCup, continuing rights that…
The BBC has acquired the UK broadcast rights to ATHLOS London, becoming the domestic home of the women’s athletics event’s first international edition. The agreement marks the first partnership between the broadcaster and ATHLOS, with coverage to be made available across the BBC’s digital…
Sky to acquire ITV Media & Entertainment in deal reshaping UK sports broadcasting landscape Sky Group has agreed a deal to acquire ITV Media & Entertainment, a move set to significantly reshape the UK’s sports broadcasting and streaming ecosystem. The transaction, valued at up to £1.6 billion…
Tixserve, the leading digital ticket distribution, data acquisition and fan engagement service, and the Football Association of Wales (FAW) today announced the renewal of their long-standing commercial relationship with the signing of a new five-year contract. The Tixserve solution has helped FAW…
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HIVE). HIVE will continue to operate as
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
TNT Sports and the International Basketball Federation (FIBA) have reached a multiyear deal for exclusive U.S. English language rights for all Men’s and Women’s tentpole tournaments to be showcased across
Genius Sports Limited has addressed market scepticism following its definitive agreement to acquire Legend, a global digital sports and iGaming media network, in a deal valued at up to USD1.2 billion (AUD1.6 billion).
PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…
Genius Sports has entered into a definitive agreement to acquire sports and gaming media business Legend in a deal valued at up to $1.2bn. The transaction comprises $900m payable at closing and an earnout of up to $300m. The acquisition is designed to create a digital sports and gaming media…
Genius Sports expects its acquisition of Legend will result in the creation of a “digital sports and gaming media powerhouse”.
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
Orreco has acquired Jennis, the women’s health and performance platform co-founded by Dame Jessica Ennis-Hill. The Galway-based SportTech says the move creates the ‘most advanced, women’s performance ecosystem in the world’. The deal brings together Orreco’s proprietary AI platform with its…
Media and entertainment group Global has acquired a majority stake in Gary Neville’s sports content studio, The Overlap. This move follows the launch of Global’s sports entertainment division last year. The Overlap will now sit within Global Studios, which focuses on video-first podcasts and…
Sports entertainment platform DAZN has acquired the broadcast rights for Kings League competitions in 2026. The agreement covers the Kings World Cup Nations 2026 and domestic leagues across Europe, adding to the platform’s portfolio of football content. DAZN will broadcast the tournament for free…
