Sports tech startup news

Vasa Fitness Unveils AI-Powered Personal Training App

The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.

NYSC Adds AI Coaching in Retention Play

NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.

Why So Many Sports Startups Get Stuck in Conversations That Go Nowhere

How elite sport and ICU medicine plunged Olympian Matt Guest into startups

Olympian and ICU doctor Matt Guest blends grit and innovation to reinvent cold plunges.

Playlist, EGYM Close $7.5B Merger, Forming Fitness Tech Giant

The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.

Les Mills Brings Its Group Workouts to an AI Fitness App

Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.

How EasyChamp Is Building the Operating System for Sports Communities

Degree apprenticeship was springboard for SPORTL founders

The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…

The Tool That Removes One of Fitness’s Most Overlooked Growth Barriers

OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business

Former Port Vale star launches AI platform for athletes

Two former professional footballers, Joe Davis and Tim Alexander, are set to launch a technology platform aimed at tackling what they describe as one of sport’s most overlooked problems: what happens to athletes when they exit their sport. MOJOE, an athlete-only platform designed to modernise…

Roxfit Raises $2.4M for Hybrid Fitness Training App

Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.

The Future of AI Motion Analysis: From Biomechanics Research, to the ISS, to Juventus Forward

In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one powered by AI, single-camera biomechanics, and a drive to democratise motion tracking across sport, rehab, and even astronaut training. For Australian club administrators…

In the Age of AI, Human Personal Trainers Might Become a Luxury

Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.

MOJOE launches AI platform for player care and athlete transition

Former professional footballers Joe Davis and Tim Alexander have launched MOJOE, a new AI-led platform designed to modernise player care and address athlete transition and post-career outcomes. Scheduled for a formal launch on 2nd March 2026, the platform has been developed to tackle the lack of…

Cristiano Ronaldo Invests $7.5M in Wellness Tech Platform

Cristiano Ronaldo just wrote a $7.5 million check for a piece of Herbalife's wellness tech; he's not the only athlete cashing in on the health boom.

SportIQ expands connected sports ball technology with $6.2M raise

SportIQ, a company that develops smart basketballs andin-app shooting coaching technology, has raised a total of $6.2 million in aSeries A funding round completed in two closings. The latest closing i...

Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout

Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.

How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing

Capital is moving steadily into fitness, wellness and health as the category continues to mature into a defined, investable market. For operators and founders within the industry, this growth is well understood. Less visible is the volume of early-stage investment activity now shaping where capital…

CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution

Moody founded Shoot 360 in 2012 after noticing his sons were too enticed by video games to practice basketball. Today, the company has over 60 locations — and its tech is used by nearly every NBA team

Leuven-based AI running analysis platform Runeasi raises €1M for global growth

Runeasi, a KU Leuven spin-off focused on running and movement analysis, hasraised €1 million in a new investment round. The round was led by Smarter Ventures, with participation from existing investor...