The SportsTech Brief

The business of sports tech, in brief.

Running & athletics tech news

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Broadcast & Streaming · 10 Mar 2026 · US

ESPN, Southern Conference Announce Multi-Year Media Rights Extension

The Southern Conference (SoCon) and ESPN announce a multi-year extension of their media rights agreement, continuing a longstanding relationship that will provide national linear and digital exposure for SoCon athletics

Sports Video Group
Analytics & AI · 1 Mar 2026 · AU, DE, FR

Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance

In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…

Soccerscene
Esports · 8 Feb 2026 · Global

As a Marathon fan, here’s what I like and dislike about the new game

Marathon is a game series by Bungie that may sound familiar to those who played first-person shooters on their Mac OS computers in the mid-1990s. Known by some at the time as ‘Doom on Mac, with sci-fi’, Marathon was a big hit with players, thanks to its fun campaign mode, smart enemy AI, and a ……

Esports Insider
Esports · 29 Jan 2026 · DE

G2 Esports are the most visited R6 esports team on Liquipedia

Esports platform Liquipedia has revealed that G2 Esports is the most searched Rainbow Six Siege X team in 2025. Among the top 20, M80 has placed runner-up following its BLAST R6 Munich Major 2025 victory, with Team BDS claiming third place. Other popular teams that scored highly in the Liquipedia…

Esports Insider
Broadcast & Streaming · 23 Dec 2025 · Global

CAMB.AI Enables European Athletics to Offer Multi-Language Support

European Athletics has selected CAMB.AI to provide a localization infrastructure that will help its European Athletics’ digital platform to provide event coverage, athletic profiles, competition updates, and more, in one

Sports Video Group