The business of sports tech, in brief.
University of Texas Athletics and the Business of Sports Institute (BOSI) in the McCombs School of Business, in cooperation with Longhorn Sports Properties, have launched Bevo Lab, a platform that
World Athletics’ new Virtual Finish Line (VFL) system made its debut at the inaugural Ultimate Championship (September 11-13, Budapest), offering host broadcaster HBS a near‑real‑time 3D reconstruction of the final
In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…
