The business of sports tech, in brief.
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asian Cup 2028. All
The Saudi Esports Federation (SEF) has signed two Memoranda of Understanding (MoU) with esports organisations ROC Esports and Team Stallions. According to a release, the partnership is part of the SEF’s broader goal to establish a comprehensive esports ecosystem. This includes empowering domestic…
Middle Eastern gaming company Yalla Group has announced a partnership with the Saudi Esports Federation. The deal will see the company become an official event partner for the Saudi eLeague 2026 season in addition to supporting the growth of Saudi Arabia’s esports ecosystem. According to a press…
The Esports World Cup (EWC) has revealed arcade racing game Trackmania as the final title for its 2026 event. In addition to a tournament taking place as part of the multi-title esports event in Riyadh, Saudi Arabia, the Esports World Cup Foundation (EWCF) has secured a multi-year deal with Ubisoft…
