The business of sports tech, in brief.
Bridge Technologies has announced an expanded partnership with Heynen for the Netherlands, broadening a relationship that began under Bridge’s earlier NOMAD reseller program. The new agreement extends across Bridge’s full
Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…
The National Women’s Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of eight Sunday Night NWSL matches during the
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV’s free ad-supported streaming channel dedicated to combat sports.
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana Comunicações. Four FreeSpeak Cell beltpacks were deployed
Ever since Riot Games introduced the partnership system in VALORANT esports, Tier 2 has existed in an uncomfortable position. It was important enough to be called the foundation of Tier 1, but it rarely received enough spotlight, investment, or care to sustain itself. As a result, multiple…
Foxtel Media has expanded its commercial footprint into the digital video landscape by becoming the exclusive advertising sales partner for DAZN-owned Australian YouTube sports channels.
Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded streaming service will launch in early September on
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audiences during the 2026-27
Telestream and ScorePlay have announced a partnership combining Telestream’s Vantage-powered live capture, ingest, and media processing with ScorePlay’s sports media management platform. The integrated workflow will be on display at
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks’ live streaming coverage, making the Seahawks the first NFL team to deploy the platform.
Overtime has announced a partnership with Google Gemini, naming it the official AI partner of Overtime Elite (OTE) and Overtime Select. The partnership will integrate Gemini’s AI capabilities across broadcast
YouTube star KSI, DAZN and Dagenham & Redbridge Football Club have agreed a broadcast and distribution partnership for the 2026/27 season designed to bring supporters closer to the action than
Recently, PUBG MOBILE‘s attempts to grow its competitive footprint in Western Europe saw it sign a partnership with G2 Esports and launch an ambassador program, revealing German content creator Janicka Gaming as the first ‘dedicated ambassador’ for Western Europe. Janička is no stranger to PUBG…
Digital sports platform and YouTube football channel The Overlap has agreed a headline sponsorship deal with streaming service Disney+ for the upcoming 2026/2027 football season. Under the one-year agreement, Disney+ will serve as the headline sponsor for both the platform’s multi-award-winning…
G2 Esports established a partnership with PUBG MOBILE Esports last month, focusing on Western Europe. The initiative spans creator activations, grassroots competition, and looks to grow the region through the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard. Together, G2 and PUBG MOBILE…
The ABB FIA Formula E World Championship will integrate Sennheiser’s AMBEO immersive audio Formula E and Sennheiser on Aug. 10 announced a multi-year partnership under which Sennheiser will become Formula
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at the Lindner Family Tennis Center. SMT’s relationship with
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the latest element of the WTA’s strategy to
FeedConstruct has entered into an exclusive partnership with the World Baseball Softball Confederation (WBSC).
