The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news

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Partnerships · 20 Mar 2026 · CH, DE, GB

Sportradar extends DFB-Pokal rights

Sportradar has extended its agreement with the German Football Association for DFB-Pokal data and streaming rights from the 2026/27 season. The multi-year deal covers exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region, alongside non-exclusive…

Sport Industry Group
Partnerships · 19 Mar 2026 · GB, US

Top Rank lands on DAZN with major multi-year broadcast deal

American boxing promotion Top Rank has signed a new multi-year broadcast partnership with global sports streaming platform DAZN. The deal sees the promotion join DAZN’s boxing portfolio, bringing Top Rank’s roster of fighters and its extensive library of past fights to the platform. The partnership…

Sport Industry Group
Partnerships · 18 Mar 2026 · GB

ATP Media serves up broadcast tech with Deltatre

ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…

Sport Industry Group
Partnerships · 18 Mar 2026 · GB

FIFA partners with YouTube for 2026 World Cup

FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…

Sport Industry Group · +1 other outlet
Partnerships · 16 Mar 2026 · GB

DAZN pins down global AEW deal

Sports entertainment platform DAZN has expanded its combat sports portfolio, securing a global deal to broadcast All Elite Wrestling (AEW) pay-per-view events. The partnership began on the 15th March, with the AEW Revolution event. Further shows confirmed for the platform in 2026 include AEW…

Sport Industry Group
Partnerships · 12 Mar 2026 · US

MatchWornShirt and LA Clippers Launch Game-Worn Jersey Auction Partnership

MatchWornShirt (MWS), the global destination for authenticated match-worn sports memorabilia, has signed on with the LA Clippers as Official Digital Auction Partner to launch a new series of official game-worn jersey auctions starting this season and extending into the 2026-27 season. This…

iSportConnect
Partnerships · 11 Mar 2026 · US

Roku and X Games Expand U.S. Streaming Rights Partnership

Roku and X Games are expanding their U.S. streaming partnership in a new multi-year rights deal that brings MonoPay X Games League (XGL) exclusively to Roku Sports Channel. The agreement

Sports Video Group
Partnerships · 9 Mar 2026 · US

TNT Sports and FIBA Strike Landmark U.S. Broadcast Deal Through 2029

FIBA and TNT Sports (a division of Warner Bros. Discovery) have announced a long-term partnership Basketball USA. The agreement, which runs through 2029, will see elite international competitions broadcast across the TNT, TBS, and truTV networks, alongside comprehensive streaming on HBO Max.

Ministry of Sport
Partnerships · 6 Mar 2026 · GB

Method partners with SCAN for Race to World First

British esports organisation Method has announced a partnership with hardware supplier SCAN Computers. The deal will see SCAN collaborate with Method throughout World of Warcraft’s Midnight Season 1. Specifically, it will focus on Race to World First, a competitive event centred on defeating new…

Esports Insider