The business of sports tech, in brief.
Pay-TV broadcaster Sky Sports has secured exclusive live broadcast rights across the UK and Ireland for WTGL, the new tech-focused women’s team golf league launched in partnership with the LPGA Tour and TMRW Sports.
WTGL, the women’s team golf league created by TMRW Sports in partnership with the LPGA, has announced its inaugural season schedule. The season premieres Sunday, November 8 on ESPN and
TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women’s team golf league, to fans
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tournament takes place July 3–5
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
The PGA TOUR announces an expanded partnership with Amazon Web Services, Inc. (AWS) that will accelerate the transformation of how golf content is created, distributed, and experienced worldwide. As the
Sky and the PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029. This follows recent extensions to
Sky Sports and Augusta National Golf Club have announced a multi-year extension to their long-standing partnership, keeping Sky Sports and Now as the exclusive home of the Masters Tournament in
Champion Data announces a new partnership with the PGA of Australia and Golf Australia, making it the official broadcast graphics provider for the PGA Tour of Australia. The elevated broadcast
GolfPass, part of VERSANT’s Digital Platforms & Ventures portfolio, announces a major extension and evolution of its flagship partnership with top professional golfer Rory McIlroy. Under the agreement, which extends
SES, a space solutions company, and PGA TOUR Studios announce a new agreement to provide tournament content delivery and orchestration with SES’s hybrid IP, fiber and satellite network and the
The LPGA will significantly enhance its broadcast coverage in 2026 as part of a new multi-year agreement with Commercial property insurer FM. As a result of the partnership, the LPGA’s
The DP World Tour and Amazon Web Services (AWS) announce a strategic partnership that will see AWS become the official cloud provider of golf’s global tour. Using AWS’s artificial intelligence
The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…
