The business of sports tech, in brief.
New Zealand Cricket has officially announced the revival of the Youth Fast Bowling Challenge, partnering with international fast bowler Lockie Ferguson and his proprietary fast bowling technology platform, the Yorker app.
The England and Wales Cricket Board (ECB) has partnered with fan engagement technology company Monterosa as its new fantasy game and gamification supplier. The partnership has launched with The Hundred Fantasy Game, which recorded its highest-ever user retention rate during the 2026 competition…
BBC Sport has appointed independent production partner Whisper to deliver its live broadcast and digital coverage of the 2026 season of The Hundred. The partnership marks the first time the production company has worked with the broadcaster on the cricket tournament, expanding Whisper’s…
Gaming peripheral brand ATK Gear has announced that it has partnered with BBL Esports’ VALORANT team. The collaboration names ATK Gear as the official peripheral partner of the Turkish organisation, supporting the roster as it competes at VALORANT Masters Santiago. “We’re proud to officially…
