The business of sports tech, in brief.
On the 550th Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman are joined by colleague Lev Akabas to discuss a number of current sports business topics, including the backlash to Duke’s new basketball streaming deal with Amazon. The Blue Devils announced last week a new multiyear…
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men’s and Women’s Rugby World Cups in 2031
Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for continued video distribution via the EUTELSAT
The Minnesota Lynx have officially named Victory+ as their exclusive local streaming partner for the 2026 WNBA season.
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the company’s new partnership and investment agreement with Fox Sports — supporting productions including the FIFA
Victory+, a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowboys. Victory+ becomes the first third-party streaming
FOX One, Fox Corporation’s direct-to-consumer streaming platform, has announced an agreement with Skreens Entertainment Technologies to support multiview experiences and contextual advertising for select live programming. The functionality is expected
Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19–22. Daktronics will showcase a 1.2mm COB (Chip On Board)
NBC Sports has announced a programming, distribution, and sales partnership with Overtime covering the OT7 postseason and championship weekend and the Navy All-American Bowl. Beginning this spring, select OT7 playoff
TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand “The Fight.” The series will be promoted in partnership with
STADIUM TECHNOLOGY NEWS Mariners partner with Amazon to turn T-Mobile Park videoboard into “World’s Largest Fire TV” The Seattle Mariners have partnered with Amazon to integrate the Fire TV platform into the centerfield videoboard at T-Mobile Park, creating what the companies say is the world’s…
Grass Valley has completed an upgrade of University of Pittsburgh Athletics’ broadcast facilities, transitioning the department to a SMPTE ST 2110 IP backbone. The project was carried out in partnership
CP Communications has announced a partnership with Mark Roberts Motion Control (MRMC), a Nikon company that manufactures robotic camera systems. CP Communications will serve as an official A/V rental and
Grass Valley has expanded its long-term partnership with University of Pittsburgh Athletics by completing a major upgrade of its production infrastructure, transitioning the department’s broadcast facilities to a SMPTE ST
American boxing promotion Top Rank has signed a new multi-year broadcast partnership with global sports streaming platform DAZN. The deal sees the promotion join DAZN’s boxing portfolio, bringing Top Rank’s roster of fighters and its extensive library of past fights to the platform. The partnership…
MatchWornShirt (MWS), the global destination for authenticated match-worn sports memorabilia, has signed on with the LA Clippers as Official Digital Auction Partner to launch a new series of official game-worn jersey auctions starting this season and extending into the 2026-27 season. This…
Roku and X Games are expanding their U.S. streaming partnership in a new multi-year rights deal that brings MonoPay X Games League (XGL) exclusively to Roku Sports Channel. The agreement
FIBA and TNT Sports (a division of Warner Bros. Discovery) have announced a long-term partnership Basketball USA. The agreement, which runs through 2029, will see elite international competitions broadcast across the TNT, TBS, and truTV networks, alongside comprehensive streaming on HBO Max.
Betr has signed a multi-year deal with Polymarket to add prediction market products directly to the Betr app. The rollout will start in 2026 and will give Betr’s users across the US access to event contracts in sports, politics, culture, and other areas. The Growing Predictions Market The…
Following last year’s broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclusive broadcast home of six additional Banana
