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The business of sports tech, in brief.

Broadcast & Streaming news · North America

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Broadcast & Streaming · 22 July 2026 · US

Fox, Telemundo Combine for $1.2B in World Cup Ad Sales Revenue

As the 2026 FIFA World Cup went about its business of smashing every TV ratings record on the books, the tournament’s stateside media partners made a killing with their respective ad sales efforts. According to Guideline data, the supersized soccer spectacle generated a staggering $1.19 billion in…

Sportico
Broadcast & Streaming · 22 July 2026 · US

FloSports Launches Free Streaming Channel on Prime Video

FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel will feature more than

Sports Video Group
Broadcast & Streaming · 21 July 2026 · ES, US

Fox Crushes World Cup Ratings Record as Final Draws 38.9M

The 2026 FIFA World Cup closed out on yet another high note, as nearly 40 million viewers tuned in for the Spain-Argentina final on Fox Sports. According to Nielsen Big Data + Panel estimates, Fox’s coverage of Spain’s 1-0 extra-time victory over Argentina averaged 38.94 million viewers, making it…

Sportico
Broadcast & Streaming · 20 July 2026 · US

SVG All-Stars: Rob Coons, Senior Director, StudentU, Big Ten Network

The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten The sports-production industry continues to evolve at a remarkable pace, fueled by

Sports Video Group
Broadcast & Streaming · 17 July 2026 · US

Texas Rangers Set Stage for Abrupt Streamer Switch a Year Ago

MLB’s Texas Rangers announced Wednesday that the team would be switching its direct-to-consumer streaming partner, moving midseason from Victory+ to Bzzr effective immediately. According to the team’s past trademark request filings, it has been preparing to work with Bzzr for more than a year. “It…

Sportico
Partnerships · 17 July 2026 · US

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-game discovery through TikTok GamePlan, and advertiser opportunities through

Sports Video Group · +1 other outlet
Broadcast & Streaming · 17 July 2026 · US

Netflix brings the Home Run Derby into its streaming era

The following article "Netflix brings the Home Run Derby into its streaming era" originally appeared on Sports Media Watch. As the crowd at Philadelphia’s Citizens Bank Park cheered the home stars — and booed everyone else — during Monday’s Home Run Derby, Major League Baseball was embarking on a…

Sports Media Watch
Broadcast & Streaming · 17 July 2026 · US

Fox Draws Largest MLB All-Star Game Audience Since 2018

Fox’s primetime TV turnout for the 2026 MLB All-Star Game was not directly assisted by its afternoon World Cup semifinals broadcast, given the time gap between events, but the network still managed to deliver its largest audience for the baseball showcase in eight years. According to Nielsen Big…

Sportico