The SportsTech Brief

The business of sports tech, in brief.

Broadcast & Streaming news · North America

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Broadcast & Streaming · 20 Aug 2026 · US

NFL’s Preseason Schedule Is Full of Streaming Surprises

Even if NFL preseason games are treated by coaches and stars as—at best—dress rehearsals, fans have shown a hunger to watch. Last year’s nationally televised tune-ups averaged 2.2 million viewers, making the 2025 preseason the most-watched since 2018, according to the league. In the regular season…

Sportico
M&A · 18 Aug 2026 · US

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announced on April 30, 2026. ViewLift will

Sports Video Group
Broadcast & Streaming · 17 Aug 2026 · US

NBA Ad Sales Soar to $2.1 Billion in First Season of New Rights Deals

The first season under the NBA’s blockbuster media rights package proved to be a lollapalooza for the league’s distribution partners, as coverage of the 2025-26 campaign generated a record $2.11 billion in advertising revenue. According to a new report issued by Guideline, which captures actual…

Sportico
Broadcast & Streaming · 14 Aug 2026 · US

Dolby, Seahawks Deal Pushes Personalized Sports Streams

Having spent decades focused on audio and video enhancements for music and film audiences, Dolby has in recent years turned its attention to sports, building back-end technology for streaming providers to offer fans more personalized ways of watching games. The Seattle Seahawks will become the…

Sportico