The business of sports tech, in brief.
SMT provided production technology and graphics support for all three NASCAR national series championship broadcasts this past weekend at Homestead-Miami Speedway. The Craftsman Truck Series on Nov. 6 on FOX
Australian sports streaming platform Kayo Sports (a subsidiary of Foxtel) has launched a multi-property broadcast campaign titled the "Mega Motorsport Weekend," delivering direct-to-consumer coverage across three global motorsport series: the Australian MotoGP finale at Phillip Island, the…
Dolby Atmos is coming to Formula 1 on Apple TV beginning with the 2026 U.S. Grand Prix, joining Dolby Vision to deliver a more immersive viewing experience. For the first
Three years after NASCAR opened its centralized production facility in Concord, NC, the operation continues to expand well beyond its original scope. SVG spoke with Keith D’Alessandro, Managing Director, Executive
The NTT INDYCAR SERIES has concluded a 2026 campaign defined by massive audience growth, soaring attendance, and record digital engagement, solidifying its commercial momentum across North America.
A massive deployment of specialty cameras, graphics, and AR will showcase the nation’s capital and offer viewers unique insights into the action Although building racetracks in the center of major
SMT will provide race technology for FOX Sports’ coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races through the streets
Disney+, ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney+ and ESPN+ in the U.S. and to Disney+ in most international markets, beginning
The broadcaster’s 14-race schedule begins in Iowa and ends in November with a champion in Miami The NASCAR schedule is getting down to the nitty gritty, with only 14 races
The following article "NASCAR takes another “Big Data” viewership hit on linear" originally appeared on Sports Media Watch. When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than the racing. Visit Sports Media Watch for more sports media news and…
The following article "NASCAR “Big Data” lift reverses in return to linear television" originally appeared on Sports Media Watch. In its return to linear television, NASCAR's recent "Big Data" lift went in reverse. Visit Sports Media Watch for more sports media news and information.
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integrations, and HBO Max Driver Cam workflows After getting back into the rhythm of producing NASCAR last
Apple TV subscribers will have access to as many as 30 additional live feeds across all sessions Apple TV’s Formula One World Championship officially gets underway this weekend, and the
Formula 1’s evolving media distribution strategy will take another significant step in 2026 as Netflix prepares to broadcast the Canadian Grand Prix live in the United States for the first time, marking a notable shift in how streaming platforms engage with live sport. The race, scheduled for May…
Formula 1 has announced a multi-year renewal of its partnership with C15 Studio to operate the ‘Formula 1 Channel’ across the United States.
With two features seen in Formula 1 coverage, the broadcaster aims to bring viewers closer to the racing surface A true indicator that spring is slowly approaching, the first race
Beginning on March 1st, IndyCar will be kicking off their 31st season on the streets of St. Petersburg, FL. Early last year, the IndyCar broadcast team was involved in a
Just in time for the start of Apple TV’s inaugural season as the exclusive U.S. broadcaster of Formula 1, DIRECTV will make the 24-race circuit available nationwide to customers inside their homes, on the go, or at
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One World Championship live to select IMAX locations across the United States. Through the first-of-its-kind collaboration,
Canon USA has launched the RF7-14mm F2.8-3.5 L fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon’s legacy of innovative optics, these new RF-mount
