Startups · 17 Apr 2026 · US
ATN Week in Review: Gyms Embrace AI Personal Training
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Analytics & AI news · North America
Analytics & AI · 15 Apr 2026 · US
NFL Media and Next Gen Stats Launch ‘Ask NFL IQ’ AI Interface
NFL Media and Next Gen Stats have announced the launch of Ask NFL IQ, a sophisticated artificial intelligence chat feature designed to streamline how fans consume complex football analytics.
Analytics & AI · 9 Apr 2026 · US
NFL and AWS Integrate AI Assistant into NFL IQ Analytics Platform
The NFL and AWS have added an AI assistant to NFL IQ, an analytics platform powered by Amazon QuickSight, ahead of the 2026 NFL Draft. The assistant allows fans to
Analytics & AI · 23 Mar 2026 · US
MLB, Google Cloud Debut AI-Powered, Real-Time Game Analysis With ‘Scout Insights’ in MLB Gameday
MLB has partnered with Google Cloud on a new AI-powered feature — dubbed Scout Insights — in the MLB Gameday pitch-by-pitch viewing experience available through the league’s app. Built with
Analytics & AI · 18 Mar 2026 · US
AI-Enhanced College Sports Recruiting Reels Aren’t Fooling Scouts
College coaches and recruiters are way ahead of cheating athletes.
Broadcast & Streaming · 10 Mar 2026 · US
SVG New Sponsor Spotlight: Adrenaline’s Casey Huke Talks Data-driven Storytelling and ESPN’s MNF Playbook Altcasts
Today’s sports fan craves deeper insights than ever before and broadcasters are serving that demand with the launch of analytics-powered alternative viewing experiences. Enter Adrenaline, a company that builds predictive
Broadcast & Streaming · 10 Mar 2026 · US
PGA TOUR Efforts at THE PLAYERS Show Power of Video, Data, AI
The attention of golf fans (and even plenty of non-golf fans) shifts this week to Ponte Vedra Beach, FL, and TPC Sawgrass. THE PLAYERS tournament there captures the attention of
Broadcast & Streaming · 24 Feb 2026 · US
U.S. Soccer Extends Agreement with Veritone to Monetize Archive Footage Using AI-Powered Content Licensing
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license all audiovisual content for the U.S. Women’s and Men’s National Teams, Youth National Teams, and Extended National
Partnerships · 24 Feb 2026 · US
NFL and StatusPRO Expand Partnership with New Rights, Renewed Gaming License
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential content, announces an expansion of their partnership, granting
Analytics & AI · 12 Feb 2026 · US
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Fan & Venue · 11 Feb 2026 · US
Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players
Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., the business arm of the Major League
Analytics & AI · 6 Feb 2026 · US
Why NFL Coaches Are Calling Amazon About Its Game Data
The streamer is pushing the envelope on analytics.
Analytics & AI · 6 Feb 2026 · US
A Decade of NFL Next Gen Stats Innovation
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There’s real-time data and insights for not
Broadcast & Streaming · 23 Jan 2026 · US
Evolving Production: The PSA on Bringing Squash to More Viewers at the Tournament of Champions with More Content, More Data, and More Analytics
The production for the Professional Squash Association’s (PSA) annual Tournament of Champions competition in New York, although slick, is constantly evolving. Taking place in the city’s striking Grand Central Station,
Analytics & AI · 13 Jan 2026 · CA, GB, US
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player Safety, the League’s Next Chapter
In Toronto sits one of the most consequential rooms in North American professional sports. The NHL’s Situation Room is equal parts control center, safeguard, and nerve hub: a centralized replay
Partnerships · 8 Jan 2026 · US
ScorePlay Expands NBA Footprint, Adds Four New Teams to Partnership Network
ScorePlay, the AI-powered media infrastructure built for broadcast and sports, continues its rapid expansion in the United States, solidifying its role as a central storytelling platform for professional teams and
Funding · 5 Jan 2026 · US
Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
Broadcast & Streaming · 22 Dec 2025 · US
ESPN Takes Data-Driven Storytelling to New Heights with ‘MNF Playbook with Next Gen Stats’ NFL Altcasts
Data visualization tools are now ubiquitous across every live NFL broadcast, as production teams look to bring data-centric storytelling to fans on a wider scale. Since the launch of NFL
Broadcast & Streaming · 17 Dec 2025 · US
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast
ESPN is adding another data-driven layer to its alternate-telecast playbook. Beginning Dec. 22, the network will debut MNF Playbook with Next Gen Stats, a new analytics-powered NFL presentation designed specifically
Startups · 11 Dec 2025 · AU, US
The AI platform protecting footballers in Oceania from online abuse
The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…