The business of sports tech, in brief.
PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…
The technologies, including AI, allow fans at home to see the athletes, ‘feel’ the speed, and sense the skill With four years from one Winter Games to the next, there
The Gran Turismo World Series has announced that the opening round of the 2026 season will take place in Abu Dhabi. Taking place at the Space42 Arena, 24 drivers will compete in the Nations Cup and the Manufacturers Cup to begin the four-round championship running throughout the year. The first…
Blizzard Entertainment has announced the locations for its Overwatch Champions Series major LAN tournaments in 2026. OWCS Champions Clash, Midseason Championship, and the World Finals will take place across Japan, Saudi Arabia, and China, respectively. According to the announcement, the first LAN…
The Esports World Cup Foundation has revealed details for the 2026 Esports World Cup Chess tournament taking place in Riyadh, Saudi Arabia later this year. A post online revealed the global competition’s qualification slots, alongside the main event’s format, tournament dates, prize pool and more…
Nielsen, which specializes in audience measurement, data, and media intelligence, announces that it is piloting a new methodology enhancement to more accurately account for co-viewing. This will better reflect the
Middle Eastern gaming company Yalla Group has announced a partnership with the Saudi Esports Federation. The deal will see the company become an official event partner for the Saudi eLeague 2026 season in addition to supporting the growth of Saudi Arabia’s esports ecosystem. According to a press…
Increased pre-tournament festivities, a second world feed, Mojo camera array are intended to keep fans and viewers coming back As always, Australian Open 2026 is heading toward what promises to
The Esports World Cup Foundation has revealed Dota 2 as the third title to be part of the inaugural Esports Nations Cup (ENC). Valve’s MOBA is one of 16 titles set to be featured at the multi-national esports event taking place in Riyadh, Saudi Arabia, this November. From November 2nd to November…
The Spanish Super Cup final once again served up a treat of a football match, with Barcelona defeating Real Madrid 3-2 in a classic encounter in Jeddah, Saudi Arabia, earlier
Grass Valley announces that Asharq News, a multi-platform Arabic news service owned by the Saudi Research & Media Group (SRMG), has expanded its cloud-based disaster recovery capabilities with the deployment
National esports body British Esports has revealed plans to secure National Team Partner status for the inaugural Esports Nations Cup. The body, alongside several notable stakeholders from esports and traditional sport, aims to field a national team at the upcoming multinational event taking place…
Saudi Arabian esports organisation Team Falcons has announced its expansion into arcade racing title Trackmania. The organisation has signed Carl-Antoni ‘CarlJr‘ Cloutier as the first player of its roster, with the competitor set to compete in high-profile tournaments across the world. Unveiled on…
Since its launch in 2024, the Esports World Cup (EWC) has generated a wealth of debate from within the whole esports community. The annual multi-title event, organised by the Esports World Cup Foundation (EWCF), takes place in Riyadh, Saudi Arabia, and has raised concerns around inclusivity since…
Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place Feb. 2-4 in Riyadh, Saudi Arabia. Exhibiting at Booth #107, the company will
FIA World Rally Championship’s (WRC) 2025 season ended spectacularly in December with a new event in Saudi Arabia. The finale of the season [November 25 to 29 2025] was based
The Association of National Olympic Committees (ANOC), in collaboration with the Islamic Solidarity Sports Association (ISSA), partnered with AI sports technology company Spectatr.ai to deliver real-time, AI-powered highlights at the 6th Islamic Solidarity Games (ISG) Riyadh 2025, marking a…
Team Falcons has called up Matej ‘NucleonZ‘ Trajkoski from its academy roster to compete in the BLAST Bounty Season 1 playoffs. The change to the Saudi-Arabian esports organisation’s Counter-Strike 2 roster comes as a result of Maksim ‘kyousuke‘ Lukin encountering “unresolved visa complications.”…
The Esports World Cup (EWC) has revealed arcade racing game Trackmania as the final title for its 2026 event. In addition to a tournament taking place as part of the multi-title esports event in Riyadh, Saudi Arabia, the Esports World Cup Foundation (EWCF) has secured a multi-year deal with Ubisoft…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
