The business of sports tech, in brief.
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar’s national public broadcasting organization, under a new multi-year agreement for distributing QMC’s television services across the Middle East and
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asian Cup 2028. All
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN’s partner conferences. The Southern States Athletic
The Saudi Esports Federation (SEF) has signed two Memoranda of Understanding (MoU) with esports organisations ROC Esports and Team Stallions. According to a release, the partnership is part of the SEF’s broader goal to establish a comprehensive esports ecosystem. This includes empowering domestic…
Middle Eastern gaming company Yalla Group has announced a partnership with the Saudi Esports Federation. The deal will see the company become an official event partner for the Saudi eLeague 2026 season in addition to supporting the growth of Saudi Arabia’s esports ecosystem. According to a press…
The Esports World Cup (EWC) has revealed arcade racing game Trackmania as the final title for its 2026 event. In addition to a tournament taking place as part of the multi-title esports event in Riyadh, Saudi Arabia, the Esports World Cup Foundation (EWCF) has secured a multi-year deal with Ubisoft…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
Sony and ATP Media announce a new multi-year strategic partnership to bring innovative new products to global tennis. Sony and ATP Media will collaborate to develop more innovations to enhance
