The business of sports tech, in brief.
Korean League of Legends competition LCK has announced a new partnership with North American personal care brand Gillette. Even though the scope of the collaboration and financial terms of the deal were not disclosed, Gillette will be joining ahead of the start of the LCK 2026 season, which is set…
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
South Korean esports organisation T1 has signed a Memorandum of Understanding (MOU) with the South Korean Navy’s Power Analysis and Evaluation Team. As a result of the MOU, the two parties will collaborate to help strengthen the Navy’s cognitive and analysis capabilities via the integration of…
Gaming hardware brand ASUS Republic of Gamers (ROG) has announced a two-year partnership DRX. The deal will see the brand equip the South Korean esports organisation’s VALORANT and League of Legends rosters with products from its Ace Esports line-up. Unveiled on January 26th, the collaboration also…
