The business of sports tech, in brief.
ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…
IBM and The All England Lawn Tennis Club announce a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application
The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…
