The business of sports tech, in brief.
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, France from July 6 through August
The Rocket League Championship Series (RLCS) has announced a partnership with French tyre manufacturer Michelin. As a result of the deal, the manufacturer’s branding will appear within the car football title and across esports broadcasts taking place throughout the 2026 season. The collaboration…
French esports organisation Team Vitality has announced a partnership with French retailer E.Leclerc. As Team Vitality’s Main Partner, E.Leclerc’s logo will feature in the centre of the organisation’s jerseys, which are worn by its players during international competitions. Alongside E.Leclerc’s…
Gaming peripherals brand ZOWIE has named French Counter-Strike player Dan ‘apEX‘ Madesclaire as its latest partner. As part of the partnership, the four-time Major champion will collaborate with ZOWIE to offer feedback during the product development process and share insights from the perspective…
