The business of sports tech, in brief.
Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others
Oura, the maker of popular biometric tracking rings, announced Tuesday morning that it would delay its planned $2.2 billion IPO due to market “uncertainty.” The move could affect a number of the company’s sports-connected investors, who might have been in line for a hefty return as part of the…
Disney+ and the NHL have announced a five-year agreement bringing NHL coverage to Disney+ customers in Sweden and Finland beginning with the 2026-27 season. Games will stream live on ESPN
Disney+ and the National Hockey League have announced a five-year broadcasting agreement, bringing professional ice hockey to subscribers in Sweden and Finland beginning with the 2026/27 season.
Amagi has appointed Thomas d’Hérouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi’s growth strategy across the three markets. D’Hérouville brings more
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
We've rounded up the best new products in fitness & wellness, including the latest wearables, coolest activewear releases, healthy drinks & more.
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Harmonic announces that Alcom, a leading telco operator in Finland, is powering its next-generation white-label headend video service with Harmonic’s XOS Advanced Media Processor. Leveraging Harmonic’s media processor, Alcom is
Finnish game developer Supercell has unveiled the roadmap for the 2026 Brawl Stars esports season. The roadmap has revealed six online seasons and three in-person events taking place from February to October before the season-ending World Finals. Unveiled on January 26th, the upcoming Brawl Stars…
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
