The business of sports tech, in brief.
The live, YouTube-native roundtables combine fan voices, credentialed reporters, and former players while HMA handles production, distribution, and monetization The rise of the digital creator has become one of the
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks’ live streaming coverage, making the Seahawks the first NFL team to deploy the platform.
Overtime has announced a partnership with Google Gemini, naming it the official AI partner of Overtime Elite (OTE) and Overtime Select. The partnership will integrate Gemini’s AI capabilities across broadcast
Manchester United FC football fan channel, The United Stand, has grown far beyond its origins as a webcam-based online community. The channel now reaches 2.26 million YouTube subscribers and has
I spend a lot of time thinking about wireless performance in crowded venues. Usually, I am doing it because someone has asked me to evaluate a network, troubleshoot a problem or explain why a design behaves differently when tens of thousands of people arrive. Recently, I found myself conducting an…
Principality Stadium has unveiled Wales’ first Amazon frictionless retail kiosks, introducing a new way for fans to purchase food and drink at one of the UK’s most iconic sporting and entertainment venues. Named “Now in a Minute” after the much-loved Welsh expression, the concept combines local…
Sports, media and venue technology business Adrenalen Group has launched a new advertising platform designed to enable brands to reach audiences watching live sport in pubs, clubs, and hospitality venues across Australia.
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating more than 15 billion video views and 1.1 billion social media interactions as its global digital community expanded by approximately ten percent to exceed 220 million followers.
A new Stadium Tech Report technical brief shows why channel reuse may be the key to increasing wireless capacity in the seating bowl. For a stadium owner, the wireless goal is pretty simple: make sure tens of thousands of phones work when the building is full. That requires capacity. Much of the…
Having spent decades focused on audio and video enhancements for music and film audiences, Dolby has in recent years turned its attention to sports, building back-end technology for streaming providers to offer fans more personalized ways of watching games. The Seattle Seahawks will become the…
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida The 2026 SVG Venues & Teams Summit convened Wednesday
From a first-of-its-kind accessibility feed to a new graphics supplier and the BBC’s Signals layer, The All England Lawn Tennis Club (AELTC) is opening The Championships to new and underserved
The wireless audio platform lets gym members stream TV sound directly to their smartphones while working out
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at the Lindner Family Tennis Center. SMT’s relationship with
A pair of LANTIME IMS M2000 PTP Grandmasters deliver resilient timing infrastructure for Kaseya Center Miami HEAT home games at Kaseya Center rely on production systems operating in perfect synchronization.
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
Apple is adding a new dimension to its Friday Night Baseball coverage, bringing select games live to Apple Vision Pro in Apple Immersive beginning Aug. 28. Each week through the
Nearly 10 years after MLB’s first virtual-reality broadcast deal, baseball is returning to the VR diamond. Apple announced Monday that four of its remaining games will be broadcast in the company’s immersive format in Apple Vision Pro headsets, starting with a Yankees vs. Red Sox matchup on Aug…
Over decades in the wireless business, one thing has become clear: good cell service has become a requirement for stadiums and venues, not a nice to have. At the same time, the large wireless carriers have become progressively less likely to fund cellular installations in venues. As more…
