The business of sports tech, in brief.
FIFA and Roblox announces the extension of their partnership, with a new official game, FIFA Super Soccer, that is now live thanks to a new partnership with immersive gaming and
From the company’s staggering high-octane augmented-reality visual innovations to simpler solutions for fan participation through social media on stadium videoboards, few out there are making a stronger stamp on live
Sports and artificial intelligence are in a fraught pas de deux at the moment, each both needful and wary of the other. Meanwhile, broadcast sports is in multilayered flux, with
GameChanger, a youth sports app for scorekeeping, live streaming, statistics, and team management, announces a new partnership with Pixellot to introduce a QR code-enabled, fixed-camera live streaming experience at recreational
At NAMM 2026 on Jan. 22-24 in Anaheim, Calif., Lawo will demonstrate how IP-based technologies and software-defined workflows are transforming professional audio production across houses of worship, performance venues, and
The startup has raised a $3.6 million seed round led by Khosla Ventures.
FanDuel and Main Street Sports Group, owner of FanDuel Sports Network, the largest holder of local sports media rights, announce the launch of Bet Tracking, an interactive viewing feature that
NFL fans can get ready for the Peacock Holiday Exclusive Week 17 NFL game (Baltimore Ravens at Green Bay Packers, 8 p.m. ET on Sat., Dec. 27) in NFL Universe
Australian Golf today announces the launch of GOLF360, a year-round digital media platform that unifies the full strength of Golf Australia and the PGA of Australia’s digital ecosystems. GOLF360 creates
AXS DRIVE is a comprehensive program exploring how sports teams, leagues, and venues and ticketing operators maximize revenue, streamline operations, and foster innovation through business analytics.
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.
WSC Sports has become an important partner for sports networks and leagues looking to deliver content and connect with fans on various digital and social-media platforms. In addition to its
EA SPORTS is bringing its biggest-ever presence to Super Bowl LX week, turning the Bay Area into a celebration of modern sports culture. Beyond the action on the field, EA
Momento, the fast-growing technology company redefining fan engagement through personalized digital keepsakes and real-time content, today announced major partnership momentum and an expanded roadmap heading into 2026. Momento enables sports fans
Ladder has partnered with Flex to make its fitness app eligible for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
In today’s world of professional sports, data is no longer just a tool; it is the competitive edge. From elevating player performance to delivering unforgettable fan experiences, data has become
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
The Professional Squash Association (PSA) has launched an official standalone Samsung smart TV app for SquashTV, the OTT platform that it owns and operates. The PSA is marking the deal
