The SportsTech Brief

The business of sports tech, in brief.

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Fan & Venue · 19 Oct 2026 · US

NBA’s AI Chatbot Added Skills This Offseason

If you ever wanted to know who has scored the most points in a game coming off the bench, or how LeBron James would’ve fit on the New York Knicks, you can Ask NBA. The league is promoting its AI-driven chatbot as a core part of its app experience heading into Tuesday’s season tipoff, as

Sportico
Fan & Venue · 19 Oct 2026 · Global

Stop hiring AI interns: your venue deserves better

Nine years of running AI agents across hundreds of venues has taught me one thing: the technology is never the hard part. Every week, I sit across from a stadium executive holding a list. Twenty items, sometimes thirty, are on their AI wish list. While the list is always ambitious, it’s almost…

Stadium Tech Report
Broadcast & Streaming · 15 Oct 2026 · Global

DIRECTV Launches Build Your Own Multiview for Sports

DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, the feature is

Sports Video Group
Broadcast & Streaming · 15 Oct 2026 · Global

ESPN Launches ESPN JV YouTube Channel for Kids

ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel features athletes, interactive challenges, and familiar characters, and

Sports Video Group
Funding · 15 Oct 2026 · GB

Lando Norris invests in Seat Unique

Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…

Sport Industry Group · +1 other outlet
Fan & Venue · 13 Oct 2026 · Global

Don’t Love Your Sports Apps? With AI, Fans Are Building Their Own

Jordan Lyall was sitting on his couch on a recent Saturday, trying to keep up with approximately 1 bajillion college football games across nearly that many streaming services, when he had an idea. Lyall pulled out his phone and began composing a message for Claude, the AI app from Anthropic. I want…

Sportico