The business of sports tech, in brief.
Moody founded Shoot 360 in 2012 after noticing his sons were too enticed by video games to practice basketball. Today, the company has over 60 locations — and its tech is used by nearly every NBA team
The International Cricket Council (ICC) and Google have joined forces for an AI-powered ICC Men’s T20 World Cup 2026, naming Google Gemini as the Official AI Fan Companion and Google Pixel as
Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., the business arm of the Major League
The Orlando Magic have embraced a new era, defined by a modernized logo and a fast-paced identity on the court. That same energy is now fueling their digital productions. In
Dickies Arena has completed a major upgrade to its in-venue Wi-Fi network as part of a broader effort to support year-round utilization, flexible floor configurations, and premium fan experiences. The new system officially went live during the Fort Worth Stock Show & Rodeo, one of the venue’s…
Axess has implemented a fully integrated access control solution at Connacht Rugby’s redeveloped Dexcom Stadium, supporting improved matchday operations, secure ingress and enhanced data integration. In collaboration with Connacht Rugby and Conack Construction, Axess has delivered several AX500…
In the basement of a gleaming MLS stadium that opened just three years ago, beneath the LED ribbons and IP-connected systems, there runs a cable plant engineered for workflows that are no longer the default. Forty-two thousand feet of triax, coaxial cable’s beefier cousin, run through conduit and…
GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, leagues, and organizations experience youth sports. With
The newly upgraded distributed antenna system (DAS) at Levi’s Stadium proved itself up to the annual Super Bowl stress test Sunday, with Verizon, AT&T and T-Mobile all claiming new stadium records or big increases for game-day wireless data use on their networks during Super Bowl 60. According to…
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time broadcast solutions that enhance live game coverage. NBC Sports
The annual in-venue show is a partnership between the NFL and the host venue NFL fans will call the Bay Area home for Super Bowl LX, and, for those attending
Inclusion in control-room revamp proves pivotal to supporting this tentpole event The in-venue show of a Super Bowl has become an annual Avengers-esque endeavor where the best from around the
The Bucks superstar is the first NBA pro to team with a prediction-market platform.
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Cisco is powering the invisible backbone of Super Bowl LX at Levi’s Stadium as the technology giant delivers secure, high-capacity connectivity for over 70,000 football fans. As an official technology
Sentinels has joined forces with cloud infrastructure provider Theta Network to launch an AI-powered fan service agent. Available later this month, the agent will be integrated across the North American esports organisation’s website, Discord server, and community channels. Described as a 24/7…
BeckTV, a systems integrator for the broadcast media industry, and Ross Video, which specializes in live video production technology, have partnered once again to deliver a major upgrade at M&T
Fitness expert Leanne Pedante has helped build a strong community of non-gymgoing workout enthusiasts at Supernatural, the popular virtual reality fitness app on Meta's Quest platform that transports users to locales near and far (from the desert in Chile to the Icelandic coast) to exercise to the…
STADIUM TECHNOLOGY NEWS Super Bowl to feature tactile tech for blind and visually impaired fans Organizers are piloting haptic and audio-based technology at this year’s Super Bowl to allow blind and visually impaired spectators to “feel” live on-field action through wearable devices and tactile…
Creators will take center stage during Super Bowl LX week in the Bay Area. As individuals who create and produce engaging content for their social channels, creators within fashion, food,
